What is SEO (Search Engine Optimisation) ?

Simply put – Search Engine Optimisation (SEO) refers to making your website visible with the leading internet search engines.

These include:

  • Google Search
  • Google Shopping
  • Google Business centre and maps
  • Bing Search
  • Bing Business centre & Maps
  • Bing Shopping
  • Yahoo
  • Duck Duck Go

Today’s search engine’s offer much more than simple results that match a keyword; they now have results for local listings, video’s, news and images.

The results are so much better than a just a few years ago with users now able to provide reviews and upload their own content. This means there’s a lot more to manage when optimising your website and brand.

Do I need SEO?

SEO is not a blanket term for digital marketing. It actually stands for Search Engine Optimisation and is a methodology to help increase your website visibility for the organic results in search engines.

These search engines include: Google, Bing, Yahoo and even Ask. It also includes Google Maps, YouTube and independent engines such as Duck Duck Go.

SEO can be split into two parts; OnPage SEO and OffPage SEO.

OnPage (Technical SEO) is about usability and search engine friendliness. Making sure that the website loads quickly and that search engines are able to read your content.

OffPage SEO uses tactics such as link building, brand reputation and content.